Deborah is CEO and Strategy Architect of Content Pilot. Deborah McMurray and her creative team develop targeted positioning and branding strategies for firms, including the creation of Web sites and Web-based proposal centers, collateral, advertising campaigns and other media. Deborah is an authority on the design and development of top law firm Web sites and an industry leader in law firm marketing metrics, helping firms measure and track return on investment. She is a co-author of the ABA’s book, Lawyer’s Guide to Marketing on the Internet (2nd and 3rd edition) and co-editor of Lawyer’s Guide to Marketing your Practice (2nd ed.). Deborah’s professional services career spans 24 years.
Profits from Bright Ideas book sales will go to Advocates for International Development, an international pro bono organization. www.A4ID.org