Jolene Overbeck currently oversees the marketing and business development activities throughout the US of the world’s largest law firm, coordinating with the firm’s offices worldwide. She is responsible for brand, strategic communications, business development, practice and sector marketing, and marketing technology systems. Jolene is one of the industry’s most experienced and well-regarded marketing professionals. Prior to joining DLA Piper, she served as CMO at Latham & Watkins for more than 12 years, and shaped its marketing program. She subsequently joined Shearman & Sterling in New York, and spent two years restructuring and refocusing the marketing and business development program.
Profits from Bright Ideas book sales will go to Advocates for International Development, an international pro bono organization. www.A4ID.org