Mary K Young established her reputation as a legal marketing innovator as CMO of Howrey from 2000-2006. Partnering with firm leadership, she developed and launched new positioning and advertising for Howrey, was instrumental in the firm’s strategic planning and the integration of a major merger partner. Between 2001 and 2004, Mark K developed and implemented marketing plans for Howrey’s new presences in London, Brussels, Amsterdam, and Paris. Previously she was with Kraft Foods, as Category Business Director for Kraft Singles. She also served as SVP of the Distilled Spirits Council of the US. Mary K holds an M.B.A. in Marketing from UCLA.
Profits from Bright Ideas book sales will go to Advocates for International Development, an international pro bono organization. www.A4ID.org